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Archive for August 2015

On August 22, 2015

Curriculum Vitae Example.

Free copy of my whitepapers about a Curriculum Vitae Example. Just enter your name & e-mail address for free download
On August 16, 2015

Turning Customers Into Your Sales and Marketing Department

By Jim Lenskold and Bill Lee Source: lenskold.com One of the most exciting and promising developments in marketing is the emergence of something called Net Promoters as an increasingly critical metric that drives corporate performance. First described by Fred Reichheld two years ago in Harvard Business Review, followed by his recently published book The Ultimate
On August 13, 2015

Experiential Marketing: Tips for Creating a Winning Campaign

Just when you think you’ve gotten to grips with every new phrase or buzzword in the world of digital marketing, another comes along to make you go “uhhhhhh…?” Today I’ll be looking at experiential marketing. A phrase I have repeatedly spell-checked more than any other. But first, some clarification is needed… What isn’t experiential marketing?
On August 13, 2015

Brand experiences biggest driver of auto purchases: report

Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research. The report also found that word of mouth and brochures are waning in their capacity to influence. However, luxury consumers, who are perhaps more discerning, are influenced by more possible channels, including auto
On August 13, 2015

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

A MasterCard executive at the Luxury Interactive conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship. During the “Today’s Affluent Consumer: Capturing Their Attention and Loyalty” presentation, MasterCard’s group head of global merchant marketing said that experiences are the
On August 13, 2015

G.H.Mumm taps experiential marketing for branded events

High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting. The first G.H.Mumm Ball was held earlier this month in Paris. The brand’s execution of the new events centers on its Champagne Protocoles de G.H.Mumm guide to sabering, selecting,
On August 13, 2015

Experiential Marketing: Concept and More

Experiential Marketing Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential
On August 12, 2015

Experiential Marketing: Some Insight Facts

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a much more personal