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Archive for November 2015

On November 20, 2015

BBVA’s experiential water-dispensing ATM

Imagine you visited an ATM to withdraw some hard-earned money, only for nothing but water to come out. You’d be pretty upset, right? For most of us, the sight of water rather than cold hard cash would be a very big disappointment. But for some, instant access to free-flowing clean water would be a truly
On November 20, 2015

Samsung brand experience campaign shows what lies ahead

Wouldn’t it be great to know what was coming up just around the corner?Imagine all of the potential crises that could be averted if you could see that cyclist coming before he rode into you, or knew about the person carrying hot coffee before it ended up all over your clean clothes. Samsung’s very clever
On November 20, 2015

The future of experiential marketing

Once the stuff of sci-fi films, Augmented Reality (AR) and Virtual Reality (VR) are now very much a reality for experiential marketers. Some consider AR and VR to be the “final frontiers” of medium, because any subsequent medium can be invented within them. From Facebook’s acquisition of Oculus Rift, to Google’s investment in Magic Leap, the
On November 20, 2015

5 Attributes of an Effective Lead Management Process

Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one
On November 20, 2015

Traditional vs. Predictive Lead Scoring: What’s the Difference?

What separates a qualified lead from an unqualified one? That’s the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then
On November 20, 2015

Experiential Marketing On Brand Advocacy – International Business & Economics Research Journal

Traditionally, marketing was about delivering the right product to the consumer at the right place and set at the right price. In recent years, experiential marketing has increased in popularity among companies that aim at delivering holistic experiences to be enjoyed by their consumers. With the technology explosion and the level of development the past
On November 20, 2015

Experiential Marketing Trends 2014 – Experiential Marketing report

Our 2014 Experiential Marketing Trends Report is based on conversations with partner agencies, requests from brands, industry research and attendance at the most buzz – worthy events the experiential marketing industry has to offer. Free copy of Experiential Marketing report. Just enter your name & e-mail address for free download
On November 20, 2015

How to Create a Memorable Brand Experience? – Experiential Marketing Whitepaper

This report summarizes a two-day summit on brand experiential marketing that included seminars, keynotes and symposia featuring speakers from well-known companies including Starbucks, Crocs, and Gap. These companies are known specifically for their memorable experiential marketing tactics. The three well-known brands highlighted here have done a great job of creating memorable brand experiences for their customers. Starbucks, Crocs and GAP are all very dierent
On November 18, 2015

Marketing Whitepaper

  Free copy of my whitepapers about a Curriculum Vitae Example. Just enter your name & e-mail address for free download