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On November 20, 2015

How to Create a Memorable Brand Experience? – Experiential Marketing Whitepaper

This report summarizes a two-day summit on brand experiential marketing that included seminars, keynotes and symposia featuring speakers from well-known companies including Starbucks, Crocs, and Gap. These companies are known specifically for their memorable experiential marketing tactics.

The three well-known brands highlighted here have done a great job of creating memorable brand experiences for their customers. Starbucks, Crocs and GAP are all very dierent in what they provide to their customers; however, they have one underlying similarity – the experience the customer encounters when interacting with their products.


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