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Category: Blog

On December 4, 2015

5 Key Ingredients for Building a Successful Ecommerce Brand

By Samantha Rupert | Courtesy: volusion Almost any designer can tell you that branding is more than just a pretty logo. As consumers, it’s easy to be fooled into thinking that a unique logo and company name are the only items that matter. However, brands are defined by several factors, including customer’s perception of a business’ reputation,
On December 4, 2015

How to Optimize Your End-to-end Sales Process

By Julia Karnaukh | Courtesy: bpmonline ommonly defined, a sales process is a systematic, repeatable series of steps that map out and track interaction with sales leads from the point of initial communication through closing the deal. In the digital era, the concept, however, underwent certain makeovers with rooting the processes directly to the business operations.
On December 4, 2015

Building Strong Customer Relationships

By Olga Noha | Courtesy: bpmonline Customer Relationship Management (CRM) is a broad term that encompasses all of a company’s interactions with its customers, both potential and current. Gartner analysts report that senior business leaders name growing the business, improving customer satisfaction and responding to changing customer needs as the top priorities for 2013 and 2014.
On December 4, 2015

Aligning Marketing, Sales and Customer Service: Basic Fallacies

By Julia Karnaukh | Courtesy: bpmonline Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. Savvy businesses, in response to the changing model of customer behavior, are eliminating the boundaries between customer facing departments for a smooth customer experience.
On December 4, 2015

Process-driven CRM vs. traditional CRM: the advantages at the glance

By Julia Karnaukh | Courtesy: bpmonline Recent studies predict that by 2016, 70% of high-performing companies will be using business process management platform to handle their processes. Moreover, industry’s experts report the shift of the CRM technologies towards processes and specifically to process-driven CRM. No longer traditional CRM is covering the needs of a rapidly changing
On December 4, 2015

How to achieve better business results through process agility

By Jane Quinn | Courtesy: bpmonline Recent studies predict that by 2017 about 70% of high-performing companies will manage their business processes using a business process management (BPM) platform to accommodate growing customer needs. The experts are emphasizing the benefits of combining CRM and BPM technologies, pointing to the importance of incorporating business process management at
On December 4, 2015

Top 3 Tips On How To Improve Your Sales Process

By  Julia Karnaukh | Courtesy: bpmonline With over one trillion dollars spent annually on sales forces it is crucial to make sure your sales force is as productive as possible to drive business success. While it might seem that sales is all about building relationships between people – a seller and a buyer – the truth
On December 3, 2015

Infographic: 2015’s Biggest Content Marketing Trends

Written by Amanda Walgrove and Image by Ismagilov Earlier this year, we tried to help you sound wiser at your next meeting by offering 10 content marketing predictions for 2015 from the pros. And now, with 2015 almost halfway through (and still no flying cars), we’re starting to see just how accurate some of those forecasts were.
On December 3, 2015

Digital Commerce – Personalization Startegies

78 per­cent of con­sumers would buy from a retailer more fre­quently if they received per­son­al­ized offers and 71 per­cent don’t believe retail­ers are effec­tively pro­vid­ing these offers. These results we can find in an August 2013 Retail Touch Points arti­cle. More than 50 per­cent of online retail­ers agree that per­son­al­iza­tion is fun­da­men­tal to their online
On December 3, 2015

The Path to Personalization: A Framework for Digital Marketing Advancement

by STEVE EARL In my recent articles, I’ve addressed the challenges marketers face as they begin to personalize experiences for their customers and the trends that affect the advancement of an organization’s digital marketing. Now to the most exciting part: A framework to help you start down the path to personalization in the digital world!