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Category: News

On November 20, 2015

BBVA’s experiential water-dispensing ATM

Imagine you visited an ATM to withdraw some hard-earned money, only for nothing but water to come out. You’d be pretty upset, right? For most of us, the sight of water rather than cold hard cash would be a very big disappointment. But for some, instant access to free-flowing clean water would be a truly
On November 20, 2015

Samsung brand experience campaign shows what lies ahead

Wouldn’t it be great to know what was coming up just around the corner?Imagine all of the potential crises that could be averted if you could see that cyclist coming before he rode into you, or knew about the person carrying hot coffee before it ended up all over your clean clothes. Samsung’s very clever
On August 13, 2015

Brand experiences biggest driver of auto purchases: report

Prior brand experience influences 62 percent of consumer purchases, followed by dealership experiences at 59 percent, according to a new report by Foresight Research. The report also found that word of mouth and brochures are waning in their capacity to influence. However, luxury consumers, who are perhaps more discerning, are influenced by more possible channels, including auto
On August 13, 2015

MasterCard exec: Experiential, mobile mix draws deep-pocketed consumers

A MasterCard executive at the Luxury Interactive conference said that the company is positioning itself as an experiential brand for high-earning shoppers through exclusive packages, digital payments and a mobile application sponsorship. During the “Today’s Affluent Consumer: Capturing Their Attention and Loyalty” presentation, MasterCard’s group head of global merchant marketing said that experiences are the
On August 13, 2015

G.H.Mumm taps experiential marketing for branded events

High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting. The first G.H.Mumm Ball was held earlier this month in Paris. The brand’s execution of the new events centers on its Champagne Protocoles de G.H.Mumm guide to sabering, selecting,