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Tag: Customer Relationship Management

On December 4, 2015

Building Strong Customer Relationships

By Olga Noha | Courtesy: bpmonline Customer Relationship Management (CRM) is a broad term that encompasses all of a company’s interactions with its customers, both potential and current. Gartner analysts report that senior business leaders name growing the business, improving customer satisfaction and responding to changing customer needs as the top priorities for 2013 and 2014.