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Tag: Exprential Marketing

On November 20, 2015

Samsung brand experience campaign shows what lies ahead

Wouldn’t it be great to know what was coming up just around the corner?Imagine all of the potential crises that could be averted if you could see that cyclist coming before he rode into you, or knew about the person carrying hot coffee before it ended up all over your clean clothes. Samsung’s very clever
On November 20, 2015

The future of experiential marketing

Once the stuff of sci-fi films, Augmented Reality (AR) and Virtual Reality (VR) are now very much a reality for experiential marketers. Some consider AR and VR to be the “final frontiers” of medium, because any subsequent medium can be invented within them. From Facebook’s acquisition of Oculus Rift, to Google’s investment in Magic Leap, the
On November 20, 2015

5 Attributes of an Effective Lead Management Process

Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one
On August 12, 2015

Experiential Marketing: Some Insight Facts

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a much more personal