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Tag: Marketing

On December 4, 2015

Aligning Marketing, Sales and Customer Service: Basic Fallacies

By Julia Karnaukh | Courtesy: bpmonline Recent studies demonstrate that aligned organizations achieve an average of 32% annual revenue growth while less aligned companies report an average of 7% decline in revenue. Savvy businesses, in response to the changing model of customer behavior, are eliminating the boundaries between customer facing departments for a smooth customer experience.
On December 4, 2015

Top 3 Tips On How To Improve Your Sales Process

By  Julia Karnaukh | Courtesy: bpmonline With over one trillion dollars spent annually on sales forces it is crucial to make sure your sales force is as productive as possible to drive business success. While it might seem that sales is all about building relationships between people – a seller and a buyer – the truth
On November 20, 2015

BBVA’s experiential water-dispensing ATM

Imagine you visited an ATM to withdraw some hard-earned money, only for nothing but water to come out. You’d be pretty upset, right? For most of us, the sight of water rather than cold hard cash would be a very big disappointment. But for some, instant access to free-flowing clean water would be a truly
On November 20, 2015

Samsung brand experience campaign shows what lies ahead

Wouldn’t it be great to know what was coming up just around the corner?Imagine all of the potential crises that could be averted if you could see that cyclist coming before he rode into you, or knew about the person carrying hot coffee before it ended up all over your clean clothes. Samsung’s very clever
On November 20, 2015

The future of experiential marketing

Once the stuff of sci-fi films, Augmented Reality (AR) and Virtual Reality (VR) are now very much a reality for experiential marketers. Some consider AR and VR to be the “final frontiers” of medium, because any subsequent medium can be invented within them. From Facebook’s acquisition of Oculus Rift, to Google’s investment in Magic Leap, the
On November 20, 2015

5 Attributes of an Effective Lead Management Process

Inbound marketing is a powerful strategy. When we implement it for a company here at Imagine Business Development, we will typically see a 2 to 7 times increase in lead generation in the first year and a 5 to 10 times increase in future years. A 2013 study identified generating high quality leads as the number one
On August 13, 2015

Experiential Marketing: Concept and More

Experiential Marketing Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand. While traditional advertising (radio, print, television) verbally and visually communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. In this way, experiential
On August 12, 2015

Experiential Marketing: Some Insight Facts

Experiential marketing is a cross-media promotional activity which encourages two way interaction and direct physical immersion into a brand. Experiential marketing is a relatively young marketing discipline, but is growing rapidly because it ticks a lot of the right boxes. Compared to mass media campaigns, experiential events tend to communicate on a much more personal